Shopping Local Turns Home Improvement into Hometown Improvement

June 4th, 2018 by Clark Danson

Is it time for a fresh coat of paint? Your next home improvement or construction project will brighten a family home, a neighborhood or a local landmark – but that’s not all. If you choose to shop local for supplies like paint, hardware and décor, your project will bring new life to the entire community.

The Power of Purchase

Local businesses like Nevada’s Reno, Truckee and Carson Paint Mart supply their communities with more than high-quality paints and stellar customer service. They reinvest in their communities and local economies by creating jobs, supporting local causes and paying local taxes. In fact, the recent Home Sweet Home study by Independent We Stand, Civic Economics and the North American Retail Hardware Association previously revealed that purchasing home improvement products from locally owned retailers generates twice as much economic activity than purchasing those products from big-box and chain retailers. That’s twice as much money for local schools, roads, wages and revitalization.

Contractors can make all the difference, too. A second installment of the Home Sweet Home study – Home Sweet Home: Pros’ Edition – showed that purchasing building materials, hardware and other construction supplies at locally owned retailers similarly generated twice as much local economic activity than comparable purchases made at big-box and chain retailers.

Small Businesses Lead to Big Impacts

The impact of these small and local businesses on your community can be seen in the real estate market. When a community develops a successful small business district, home values in the vicinity increase 50 percent, on average, according to the Business Alliance for Local Living Economies. This increase makes sense when you consider the investment that small and local businesses make in their communities. When downtown revitalization, infrastructure development and quality of life improve in a community, home values are sure to spike.

home improvement

Together, the Home Sweet Home studies and other data make it clear that locally and independently owned home improvement retailers, like Reno Paint Mart, keep communities strong. While big-box and national chain retailers funnel their revenues out of the community and into a distant corporate headquarters, local businesses reinvest in the local economy. As a result, customers come away with a better shopping experience and a more vibrant place to call home.

To see how far your next home improvement budget could go in your community, check out Independent We Stand’s Home Sweet Home Economic Impact Calculator. Then, search for a local retailer in your community to put your money to good use.


Sponsored by PPG Paints, Independent We Stand is dedicated to helping independent businesses across the country engage their communities and encouraging customers to buy local. If you’re a business owner, get buy local resources, tips and news by registering for a business membership. Your business will also be included in our ‘locals only’ search engine and mobile app. If you’re a consumer, take the pledge to buy local to join the movement.

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